Frockin' up - Online clothes shopping

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I have been pretty hesitant in the past about ordering clothes on line. Being only five foot with hips, I find it hard to find clothes in store that fit me, let alone taking the online gamble. The thought of having to return items makes my head spin. So it was surprising to even me that I ended up ordered a few dresses from the asos end of summer sales when I happened to randomly click on a link to their sale.

I made myself stick to a few rules:
1. I took measurements & checked the sizing against my measurements - a simple suggestion, but I usually just gamble, oh yes of course I'm a small, when actually I'm not or the opposite, I get a size too big.
2. I stuck to styles that I know suit me - nothing tight fitting around the hips, no long dresses, no drop waists.
3. I stuck to colours I wear often. No 'this purple dress looks awesome' when I never wear purple.

I was pleasantly surprised to find that I loved each dress AND they all fit well! Win Win. Have you ever bought clothes online? Do you have any rules? I'd love to hear yours.

The dress is still on sale, you can get it here.